Alamo Rent A Car opens four locations in Florida, pioneering the concept of Unlimited Free Mileage. Immediately carving its niche in the leisure car rental industry, Alamo focuses its mission on providing a fun, low-cost, high-value rental experience to family and leisure travelers. The brand quickly becomes one of the country’s largest vacation rental providers and the largest provider to international travelers visiting North America.
To facilitate the increase in leisure travelers, Alamo constructs its first state-of-the-art rental plaza in Tampa, Fla. Rental plazas serve hundreds of customers per hour in a modern, ultra-spacious environment. More plazas follow in other major leisure destinations including Orlando, Fla., home of the world’s largest rental facility.
Alamo introduces a new customized rental agreement the size of an airline ticket, and Instant Alamo Rent A Car, a program that stores a traveler’s individual rental information for instant reference.
Today Alamo’s commitment to the leisure travel market has fostered longstanding partnerships with the airline industry, travel destinations, travel agents and tour operators around the world. Alamo’s operations have since expanded throughout the United States, Canada, Mexico, Latin America and Asia.